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RFID & RTLS Wireless Systems—RFind Systems (now Trapeze Group RFind)

 
   
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Website - Search Engine Marketing

 
 

Redesigned the website to apply the new brand; writing persuasive online copy—understanding the nuances of “persuasion” versus “selling” and the challenges of optimizing copy for search engines; resulting in excellent organic search page ranking. Developed a strategic plan for vertical market focused microsites, banner ads and Google ad words; measuring analytics for bench-marking and reaching strategic goals and return on investment.



 
             
             
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